I'm Yogesh, a design strategist and researcher. I work where a product, a service or a craft already works, but the system around it does not.
how I work
Research → Insight → Strategy → Design Outcome
I start in the field — interviews, observation, stakeholder mapping — and work towards something people can use. Most of my projects sit where a product, a service or a craft already works, but the system around it does not. My job is to find where the system fails and design the part that fixes it.
I work across brand strategy, design research, service design, consumer insight, sustainability and craft systems, and I am developing expertise in service blueprinting and product traceability.
